How Storm Chasers Take Advantage of Home and Business Owners
Storm chasers inherently have an advantage over customers because market
demand tilts in their favor. While their salespeople may pitch a heavenly
deal, their business model is to do the least work for the highest price
while using the cheapest construction materials.
Many of these companies promise warranties, but refuse to follow through
on their end of the bargain — whether through obstruction or flat out
To make matters more difficult, storm chasers leave the storm zone on
short notice, as soon as their work is complete (some even before it is
entirely complete). In some cases, these contractors avoid completion of
any work at all.
But that’s not all you should be concerned about. Other issues include:
Storm chasing companies notoriously underpay their workers, which causes
high turnover in the industry. When an entire crew decides to quit in the
middle of a job, the customer is left waiting for the company to hire a
new crew to complete the work (which may never happen). If new recruits do
arrive, they are often untrained and unqualified.
Additionally, because the new crew isn’t local, they’ll be unfamiliar with
local laws and codes, often leading to violations.
Inexperienced Sales Teams
Just like their construction teams, storm chaser sales departments are
often paid solely on commission. If they don’t make any sales, they don’t
receive a paycheck. The employees who can’t make a living at the job quit
quickly, and those who do make sales often do so because they’re
incentivized to use dishonest sales tactics. Many of these sales employees
- Make promises that cannot be fulfilled
- Wrongly estimate the project
- Give out deals that the company will refuse to fulfill
Plus, if your agent quits after you pay for a contract, the company will
no longer have an incentive to complete the project.
Scamming Local Companies
That’s not the end of it. Some particularly devious storm chasing
companies recognize that lack of local name negatively impacts their
business. Often they won’t have a license to work in the state or aren’t
registered with the Better Business Bureau. They use one deceptive
loophole to sidestep these problems.
Storm chasers rent a local company’s name and business license,
essentially working under their name while in the area. The storm chaser
will make certain agreements with the local company about the quality of
work and warranty support — but often violate these terms by the time they